The E also can stand for equilibrium, as it is the balance that we strive to achieve between the consumer and the maker, the employee and the employer, the how and the why. The E may be the end of the S.M.I.L.E, but it is the source of countless other smiles from Maine to Kathmandu.Įthical pricing policies are a balancing act. The E is why our groovy global goods are fairly priced for you, the consumer, and why the artisans, designers, and shippers that make, create, and ship our products are fairly compensated. The E is the ethical ethos of Mexicali Blues, the scale with which we weigh everything.
The E may be the end of the “SMILE”, but it is really just the beginning.
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